Today Apple and Steve Jobs released the over hyped device, they name the iPad. Another tablet with a 10 inch screen an a OS with the iPhone UI.

If you do a search in Twitter for the iPad you’ll find how popular it got and the huge hype Apple build around this device. There are mix feelings, the people that are disappointed that have been waiting for so long to promises of a device beyond any expectation and the realistic people that see the place of this device in their world.

Where is the market for an oversize iPhone? Apple has proof before they are the best tech sales company out there, they really good at make you believe you want what they are selling and you’ll pay the price they are asking. This device is just another tablet with the UI of the iPhone, so why do you need the iPad?

Before tablets haven’t been very successful in the past. Why is Apple believing they are going to be successful with another tablet in this market? Well the iPhone proofed as well that they can create the perfect phone, I think that tablets never been that interesting to people as hasn’t been a good tablet out there until this one. Let’s look it technically in how Apple is targeting this device.

Why uses care?

1. They included the same UI than the iPhone, they didn’t gamble to create something new, many people love the iPhone UI and they believe they already trained their users.
2. They targeting the people that complained about the iPhone being to difficult to type, with they external keyboard and the build in keyboard that you can use all your fingers, this is going to be the Netbook killer.
3. They are targeting the eReaders market, maybe the battery and the lack of INK will be harder to convince users to purchase books on the iPad.
4. A perfect device for the family house, for the chef at dinner time to read the recipe, the kids to type their homework for the parents to read, the perfect newspaper reader for early mornings without having to go to the front porch to pick up the wet paper.
5. They targeting the business traveler that don’t mind to carry another 1.5 pounds on the laptop bag to read the news, write emails and watch the movie in the airplane.
6. They will also target the new applications that will take advantage of that screen and developers will start writing applications at the second Apple releases their SDK
7. The geek that will just buy anything shiny and pretty.

Some specs for you, the screen is 9.7 inches LCD with a resolution of 1024x768, the iPad is only 0.5 inches thin, sweet isn’t it? and weights 1.5 pounds or 1.6 for the one with the 3G chip. Their processor is the Apple A4, not Intel??? There is not USB for an external keyboard, so you’ll have to purchase the one they created for the iPad. However includes a microphone (hello Google Voice?) A compass, bluetooth and Wi-Fi. Of course the 3G chip for the best device.

When can I get one?

The iPad will come out in March for the Wi-Fi version, and April for the 3G version.

Price?

How much per month if I buy the 3G?

You’ll have to pay $14.99 per month for the 3G service up to 250 MB of data per month that will go really fast ;-( or $29.99 for unlimited data.

All and all, even if the device didn’t come with the features that have been rumored for months, like the gestures or the front and back camera, the new never seen before UI and the wow never seen before surprise. Everything they presented was expected, including the price. They spent so long marketing AT&T as the worse service in the US that was easy for Apple to negotiate a great price for users. Well, you so that coming when they changed their song the last days about AT&T. So here you have it, the device that you were waiting for. Were you a little disappointed? I’m sure you were, still I know you’ll be in line in March to get one. I’ll see you at that line.

Cheers

Al